1- Creating diversity in the products and quality improvement through using advanced technical knowledge and product standardization.
2- Development of R&D and sales divisions.
3- Branding according to company experiences and achievements in more than two decades of activities in domestic and foreign markets.
4- Development of marketing with the aim of competitive presence in the domestic and global markets.
5- Cooperation and partnership with reputable domestic and foreign companies.
6- Use of internal and external financial facilities for implementation of mineral processing and production projects.
7- Continuing the establishment of national and international standards.
8- Respect for environmental regulations in all activities such as conservation of natural resources and use of clean energy and etc…
9 - Extending action to social responsibility.